I’m old enough to remember looking up numbers in the Yellow Pages (a physical book!) and also young enough to remember that I more often used it as a booster seat at my grandmother’s kitchen table. Over the years, search engines and our access to them with our cellphones have changed the way we access and view information, whether you are looking for a recommendation for a roofing company or checking the news as it comes in. With search engines, we have pages of results in a matter of seconds. Search engines have changed the way we go about our daily lives, and they can also help change your business! When done correctly, search engine optimization can help increase your website’s ranking on search engine result pages and therefore increase traffic to your website. One of the best ways to increase business is to show up higher on the results pages, which often happens organically through SEO.
People often come to search engines such as Google looking for solid answers quickly. If they wanted old information or to spend a while waiting to find their answer, they would go back in time and use an encyclopedia! Did you know that only five percent of people will click past the first page of results? This is not good news for anyone who is on page 2 or 3. The upside is that there are things you can do to improve your search engine result ranking, and most of them are much easier than you would think. From updating content regularly to posting on a blog to ensuring that your title and meta data (the bits that show up on a search engine result page) are optimized with keywords and terms that people are most likely searching for when looking for something like your business.
Are you hoping to improve your website’s ranking on Google and gain more online traffic? Your Web Pro offers SEO services designed to do just that! Contact us today for more information.
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